SolutionsRoleProduct Managers

Build for the workflow people actually use

Ontora interviews users and subject-matter experts, follows up on workarounds and edge cases, and turns their evidence into requirements product teams can trace.

All solutions
  1. Ontora

    When do you leave the platform to finish the task?

  2. Employee

    After export, I fix three columns in a spreadsheet before finance can use it. Everyone on my team does the same thing.

  3. Ontora

    What would break downstream if that export changed?

operations user · product discovery · illustrative

Discovery with a source

Every requirement should point back to the work that made it necessary.

  1. Write evidence-backed requirements

    Connect roadmap decisions to verbatims, recurring tasks, and process evidence instead of isolated feature requests.

  2. Find edge cases before launch

    Follow-up questions expose workarounds, dependencies, and handoffs a scripted survey is unlikely to reach.

  3. Validate the workflow again

    Re-interview after release to see whether the new path landed or users rebuilt the old workaround elsewhere.

Use cases

Three use cases.One journey.

Each stage answers one question with evidence from the people doing the work.

  1. 01Process mappingHow does work actually get done?
  2. 02AI Maturity AssessmentWhere do we actually stand?
  3. 03Employee on/offboardingWhat leaves with people — and what do new hires need to know?

Start with one team and one question.

The first campaign can focus on one workflow, one decision, or one part of the organization. The evidence stays useful as the scope grows.