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Scale client discovery without scaling interview calendars

Ontora runs structured conversations in parallel, follows promising threads, and gives agency teams a source-linked evidence base for sharper briefs and recommendations.

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  1. Ontora

    What happens between receiving the brief and approving the work?

  2. Employee

    External reviewers copy comments into email because they cannot access the tool. We only see the final approval.

  3. Ontora

    How often does that create another round?

client project participant · agency discovery · illustrative

More voices, less coordination

Expand the evidence behind the brief without expanding the interview schedule.

  1. Run interviews in parallel

    Reach participants on their own schedules while keeping the core questions consistent across every conversation.

  2. Keep nuance in the synthesis

    Follow-up questions uncover why participants disagree instead of flattening their answers into a simple count.

  3. Bring evidence into the deliverable

    Trace recommendations back to the quotes and workflow details that support them when presenting to the client.

Start with one team and one question.

The first campaign can focus on one workflow, one decision, or one part of the organization. The evidence stays useful as the scope grows.